Coby Marketing Process

1. A “FOR SALE” sign will be placed prominently on your property.
2. Text property information rider will be added to “FOR SALE” sign.
3. A “lockbox” will be installed on the property to facilitate the showing process.
4. Our professional photographer will be ordered to take interior/exterior photos.
5. Our professional videographer will be ordered to take interior/exterior video,
   including aerial.
6. Your home will be promptly submitted to the local Multiple Listing Service
   (MLS). The remarks section will be customized to maximize the appeal to
   cooperating agents, and a maximum of 30 photos will be posted.
7. Professional copywriter will write sales copy for your property.
8. You will be emailed a copy of your MLS listing for review.
9. A high-quality marketing brochure will be prepared by our full production
   Marketing Department, highlighting the features and benefits of your home for
   cooperating agents and potential buyers.
10. Listing placed on our premiere webpage — links created through network of
    OVER 1,000 websites.
11. Launch social media Facebook campaign, with an additional campaign
    launched each week.
12. Launch video campaign on all major video sites.
13. Launch SEO campaign directing traffic to your single-property site.
14. Launch retargeting campaign for your single-property website and to buyers
    searching online.
15. Enlist the help of our own network of clients and colleagues by emailing them a
    special flyer describing your home and asking if they know of possible buyers.
16. Send email “Just Listed” to seller for distribution to their friends and family.
17. Send out email to our list of buyers that are currently looking for a home.
18. Check with our relocation department for buyers transferring to this area.
19. Create web commercial on YouTube for marketing and publish on websites.
20. Add Listing information to specialty internet websites such as Realtor.com,
    Trulia, Craigslist, Homes.com, Zillow, Home seekers, etc.
21. Modify Realtor.com and associated websites with additional photos and
    marketing information for maximum exposure.
22. Prepare direct mail “Just Listed” announcements for neighborhood and
    selected target areas.
23. Coordinate with seller(s)/tenant(s) for area broker preview. This is an “open
    house” for other Realtors to view the home for their potential clients.
24. Coordinate Broker Preview advertising for MLS “White Sheet.”
25. Quality full-color flyers will be delivered within 48 hours of photo shoot.
26. Distribute e-flyer to ALL Realty offices and agents.
27. Send e-flyer of the information sheet on your home to other Realtors for a
    specific geographic region-minimum of 3,000 agents.
28. Email agents that have Listed or Sold properties in the Area/Tract for last 6
    months to notify of new listing and for agents to solicit late buyers.
29. Promote your property at the appropriate Association(s) of Realtors® breakfast
    for maximum exposure to other cooperating agents. Color brochures will be
    distributed to attendees.
30. Seller contacted after preview and associates’ comments discussed.
31. Create listing activity/agent showing services report.
32. Create real estate “Activity Website” to alert seller of current real estate activity in area.
33. Hold 1st Mega Open House. Solicit feedback from prospects and other Realtors to obtain
    information, which may improve the chances of selling your home.
34. Coordinate open house schedule with seller for the next 60 days (if applicable).
35. Set up Personal Listing Activity website for seller(s), including passwords to access information on what marketing and showing activity has happened on property.
36. Upload lockbox daily activity report. Call agents for preview/showing feedback.
    Update services report (on-going).
37. Qualify ALL incoming leads — log in services report to update seller (on-going).
38. Copies of ads emailed to client.
39. Call ALL agents for additional feedback/client status changes since visiting the
    property (Mondays and Fridays).
40. Analyze weekly tract/area real estate activity and discuss market trends with
    seller (Mondays).
41. Call seller to give results on ALL showing activity and share feedback — email
    updated services report (Fridays).
42. Send market time report to sellers (bi-monthly).
43. Download website hits for the week and forward to seller (Mondays).
44. Remind client of personal website for listing updates.
45. Replenish flyers (ongoing).
46. Hold open houses when appropriate.

Negotiating the Contract:

47. Face-to-face with seller marketing and pricing strategy review meeting (monthly).
48. Qualify buyer through preferred lender and obtain supporting financial documents to verify the buyer’s sincerity and financial situation.
49. Before you sign, we will review the contract and your obligations — counter
    offer if necessary.
50. The team will explain how contingencies and release clauses work.
51. Provisions will be put in place to protect you from signing a “blank
    check” for problems or repairs.

Managing and Closing Escrow:

52. The team will make sure you do not sell your home to more than one buyer.
53. Your legal disclosure requirements will be explained, and the team will review
    the Real Estate Transfer Disclosure Statement with you.
54. The ramifications of pest control inspections/reports will be explained, as well
    as general structural inspections/reports.
55. The “Liquidated Damages” clause will be explained, and the team will give you
    a written “Arbitration” clause explanation.
56. Explanation of your responsibilities regarding the condition of the property will
    be discussed.
57. An estimation of your net proceeds will be calculated based on a specific offer.
58. Advice will be given to help you handle the issue of “possession.”
59. The team will follow up closely on the progress of the buyer’s loan and
    coordinate the payoff of your existing loan.
60. The team will facilitate the appraisal process.
61. The team will stay in constant communication with the buyer’s agent to ensure
    a smooth escrow (Mondays and Fridays).
62. The team will advise you regarding specific buyer requests related to structural
    pest control and general structural inspections.
63. The team will closely monitor contingency removal dates and discuss these with you.
64. The team will coordinate the details of the transaction with the escrow officer.
65. The team will help you if conflicts or impasses with the buyer arise.
66. The team will be with you at the escrow company when you sign your
    escrow instructions.
67. The team will make sure you get your check and settlement documents
    promptly after closing.